Saturday, July 20, 2013

I Heart Culture Contest Launched


Saskatchewan residents are invited to share what they love about our province, with an opportunity to win some fabulous prizes, through a new online contest called “I Heart Culture!

Led by SaskCulture Inc. (the nonprofit agency that provides support to the province’s arts and cultural sector through the Saskatchewan Lotteries Trust Fund for Sport, Culture & Recreation), the I Heart Culture contest invites people to submit photos, videos, poems, stories, or even recipes, that reflect what they love most about our province –the places we love, people, food, landscapes and skylines, poetry and storytelling, films, music, art, dance, crafts – or whatever they believe is important to them. As James Ingold, Chair of SaskCulture’s Board of Directors stated, “These are the things that make our culture unique. They are what make Saskatchewan a special place to live or visit.” 

Entries submitted will qualify for a draw to be held during Culture Days 2013.  The prize packages are being called the Ultimate Saskatchewan Cultural Experience, and include tickets to major festivals, concert venues, galleries and museums for 2014.  By sharing what you love about Saskatchewan’s culture, you could win tickets to the 2014 Craven Country Jamboree (including campsite!), the Regina Folk Festival, the Summer Solstice Festival d'été in Gravelbourg or the Long Day’s Night Music Festival in Swift Current (among many others)!   Also part of the prize packages are bus passes courtesy of STC The Bus Company.  Contest winners can enjoy the comfort and safety of travelling with STC to festivals or events located around the province.

SaskEnergy is another significant corporate partner in this campaign, and is inserting information about the I Heart Culture contest in their July energy bill mail-out as well as promoting the link to the contest site on the SaskEnergy web site.  They will also have their SaskEnergy tent set up during Culture Days, a national initiative that is coordinated in Saskatchewan by SaskCulture.  Leslie Gosselin, Manager of Community Services for SaskEnergy, says “SaskEnergy is proud to be able to contribute to the conversation about how important culture is, in every community in our province.”

The annual Culture Days event takes place in more than 850 Canadian cities and towns during the last weekend of September, generating an extraordinary amount of enthusiasm in the process.  This year’s Culture Days weekend will take place on September 27, 28 and 29, 2013.  Once again, the event will feature free, hands-on, interactive activities that invite the public to participate “behind the scenes”— and to discover the world of artists, creators, historians, architects, curators, and designers at work in their community.  In Saskatchewan, over 240 events took place in 54 communities in 2012.  To learn more, please visit www.culturedays.ca or visit the SaskCulture site at www.saskculture.sk.ca

The I Heart Culture contest was established as a means to generate interest and excitement about Saskatchewan’s rich cultural fabric in advance of September’s Culture Days activities. The contest was specifically designed as a social media campaign to capture a more youthful demographic in the conversation about the importance of our culture, our heritage, and what our province has to offer.  Entries can be submitted by simply posting a photograph or video on Facebook, Twitter or Instagram, using the hashtag #iheartculture.

Visit www.iheartculture.ca for more details about the contest and the great prizes and experiences offered. 

For more information on Culture Days across Canada and in Saskatchewan, visit www.culturedays.ca.  Follow Saskatchewan’s Culture Days on Twitter @culturedaysSK.

For more information, contact Marian Donnelly, Culture Days Coordinator, at 306-780-9295 or by email at mdonnelly@saskculture.sk.ca.